Home » Public Relations Articles » Ola Hawaii Materials Win a Gold Adrian Award
Ola Hawaii Materials Win a Gold Adrian Award
The Hospitality Sales & Marketing Association International (HSMAI) recently awarded a coveted Gold Adrian Award to the Native Hawaiian Hospitality Association's (NaHHA) Ola Hawai'i Manual.
HONOLULU, HI, February 24, 2010 /Public Relations PR News/ -- The Hospitality Sales & Marketing Association International (HSMAI) recently awarded a coveted Gold Adrian Award to the Native Hawaiian Hospitality Association's (NaHHA) Ola Hawai'i Manual. This year is the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.
More than 1,000 hospitality, travel and tourism-marketing executives attended the HSMAI Adrian Awards Gala on Feb. 1st in New York. This year's contest attracted nearly 1,100 entries from around the world, which were judged by top executives from all sectors of the industry.
"We are pleased that the Adrian Awards recognized the combined effort of NaHHA and this agency to represent the Ola Hawai'i program in materials that reflected Hawaiian culture. This complements the curriculum which teaches businesses the importance and value of grounding their activities in the host culture," said Dawn Webster, President and CEO of Loomis-ISC.
An integral part of the design for the Ola Hawai'i manual was the Iwa bird, symbolizing the goddess Kaiona. In ancient Hawaiian mythology, Kaiona would send an Iwa bird to guide her people to safety when they lost their way. The beautiful paintings that served as a focal point for the design of the covers and sectional title pages of the manual were the work of local artist, Mara Franzmeier.
"Using the Iwa bird for this manual symbolizes the Alaka'i guiding businesses in their return to a path of cultural awareness and preservation, as they center their hospitality activities in the host culture," said NaHHA Project Manager, Pamela Davis-Lee.
The Adrian Awards are presented by the HSMAI, an international organization of sales and marketing professionals representing all segments of the hospitality, travel, and tourism industry. HSMAI describes the Adrian Awards as a competition that, "honors creative brilliance and best practices in hospitality, travel and tourism marketing."
About The Native Hawaiian Hospitality Association (NaHHA)
The Native Hawaiian Hospitality Association (NaHHA) is a nonprofit organization that was formed in response to the growing concerns of the Native Hawaiian community about the direction of tourism and its impact on local communities in Hawai'i. The mission of NaHHA is to promote Hawaiian culture, values and traditions in the workplace, as well as provide opportunities for the Native Hawaiian community to shape the future of tourism.
About Ola Hawai'i
The purpose of the Ola Hawai'i program is to recruit, train, and otherwise assist in the development of a premier instructor corps (known as Alaka'i); to position them in various visitor industry organizations as instructors, as purveyors of cultural leadership training and Hawaiian values-based workforce training. The instructor corps is expected to engage the industry in various capacities; as consultants or as direct hires. Ola Hawai'i is a big first step towards bridging the gaps between hosts, hosted, and hosting organizations.
About Loomis-ISC
Loomis-ISC is a thirty-year-old agency specializing in integrated marketing communications. The company uses public relations, advertising, graphic design and social media to promote several nonprofits including Chaminade University, Volunteer Legal Services Hawaii, The Hawaii State Bar Association, and Aloha Harvest. Their for profit clients include Sumitomo Corporation of America, American Electric, Avis Budget and Alakai Engineering.
About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings . Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
For more details, contact Bobby Lambrix at 808-853-3053 or bobby@loomis-isc.com.
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Press Release Contact Information:
Bobby Lambrix
Loomis-isc
Media Relations
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Honolulu, HI
USA 96813
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